Job Description

Job Description

Job Description

Director of Marketing — Culture, Story & Experience Architect

Location: Austin, TX or Nashville, TN (Hybrid — 4+ onsite days/week + frequent event presence; company paid travel between cities)
Compensation: $95,000 – $100,000 DOE + bonus / equity + event perks + VIP access

Inn Cahoots isn’t just a hotel. We’re the world’s first music resort , a living, breathing playground of immersive experiences, live performances, and cultural connection. We’re as much a creative campus as we are hospitality.

Our space on East 6th in Austin blends boutique lodging, public bars, rooftop stages, indoor studios, and dynamic event grounds. We host everything from SXSW brand activations to intimate rooftop concerts to full campus buyouts.

We’re building a brand with soul: a place where the walls breathe, the programming surprises, and every guest feels like part of a story. Culture is our currency; authenticity is our standard.

You are the narrative engineer , the brand myth-maker, the strategist who wields voice as a weapon. As Director of Marketing, you will:

• Define & own our brand story across Austin, Nashville, and future markets — forging a narrative that makes audiences crave what we do.
• Architect integrated brand campaigns across digital, social, experiential, influencer, PR, and pop-up activations.
• Lead bold experiential and content-first launches (venue openings, album releases, takeover residencies, marketing activations).
• Oversee content, creative, paid media & brand partnerships—and ensure every touchpoint feels “of us.”
• Manage agencies, freelancers, and future internal team members.
• Be onsite at our signature events, capturing, amplifying, and shaping brand energy live.
• Use data, insight, and cultural intuition in equal measure to steer performance and direction.

Requirements

You’re not looking for a “safe marketing gig.” You crave a canvas. You thrive when the brief is blank, when constraints spark inventiveness, and when rollback isn't an option.

• 8+ years doing brand / experiential / culture-forward marketing (hotel/hospitality, music, nightlife, or creative brands preferred).
• Bold creative vision with execution muscle. You can write the concept and drive it to full launch.
• Deep cultural fluency in scenes, artists, trends, influencers, and underground moments.
• Experience with multi-channel storytelling: video, social content, live activations, influencer & PR.
• Comfort leading people, projects, and ambiguity side-by-side.
• Bonus: Trusted relationships with creatives, promoters, influencers, press, or agencies in relevant scenes.

We’re scaling from a beloved Austin concept to a national brand of creative hospitality. You will:

• Be a key architect of our brand voice (not just executing but owning what “Inn Cahoots” means ).
• Shape the lens through which guests, artists, and partners see us — making every campaign a moment.
• Literally help us grow the next chapters (new markets, new concepts, national activations).
• Work in an environment that rejects “normal hospitality” in favor of bold, boundary-pushing experiences.

Don’t tick every box? Perfect. If you bring vision, hustle, and nerve, we want you.

Benefits

• 10 days of PTO
• 6 sick days
• Health insurance in the works
• Performance bonuses and incentives

• Submit the following:
• Your resume
• A cover letter outlining your fit and enthusiasm

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